NIKE After Dark Tour ©2025

This project was part of the NIKE After Dark series — a collection of six iconic night-running experiences hosted in major cities worldwide. The initiative was designed to celebrate and empower women who run, while also highlighting the strength of the communities that support them. For the London stop, I developed a formal digital invitation for energy and entertainment partners, supported participant training journeys, and explored pre and post race product seeding to ensure athletes had the right gear to train and compete.