Garnier x TikTok: Glow Passport

This vibrant summer campaign was created to help audiences achieve their ultimate holiday glow! Centred around the playful concept of a ‘Glow Passport’, we curated a lineup of summer beauty essentials—think tanning lotions, SPF, hydrating face masks, and more. We brought the idea to life with bright, sun-soaked visuals, playful stickers reminiscent of travel stamps, and bold, summery colours that captured the spirit of adventure and self-care. To take the theme even further, we launched the campaign exclusively on TikTok Shop under the concept of the ‘Glow Inn’ — a summer getaway. From product drops to creator content, everything aligned with the idea of checking into your summer glow.