COVE Linen Co.

This was a brief for a totally new brand called Cove Linen Co. – which wanted to become a beautiful blend of coastal chic and effortless elegance. The crucial first element was the logo, comprised of complementary elements working together in a way that feels natural but still elevated and high-quality. The soft pink and deep blue colour combination was inspired by the ocean and Hamptons-style striped umbrellas, mixing natural tones that you might see in seashells or a summer sunset as you stroll along the beach. Once the brand elements were in place, I rolled them out across a range of launch assets – from packaging and products to web design and social media.