Bluebell Home Loans & Finance

Bluebell is an Australian mortgage broker, named for the indigenous flower which ultimately became a key visual reference throughout the brand. After researching different variations of the bluebell, I crafted a bespoke version of the flower in Illustrator to appear within the logo. The deep purple also references the flower, while also giving the business a more feminine touch, which was an important point of difference in a market dominated by traditionally masculine blues and reds. The soft sans serif typeface mirrors this approach, making the brand more approachable and friendly. After the brand development phase was complete, I created final touchpoints including the website, marketing materials, and more functional elements like business cards and merchandise.