fortress farm-fencing

Fortress Farm Fencing is a Rural Fencing business located in Dairy Flat north of Auckland. I worked alongside the owners on this freelance job to make sure the logo design referenced their signature fencing style of ‘post and rail’. After experimenting with various iterations of the logo, I decided that having an icon showing the fence style itself would be the perfect way to showcase their work.

The font has a rustic yet sharp feel to it to convey the finesse that these guys bring to their work as well as the rural nature of the business. In the end, we chose to keep the colour palette minimal and clean with black and white.