ernest adams re-brand: Only honest

This was a group project completed at Massey University. The aim was to rethink the classic Ernest Adam’s biscuit brand so that it would be suitable for a new, macro trend. We found that people want an upfront product that is honest about its production process, and used this as the basis for our creative approach.  

We developed a range of biscuits called ‘Only Honest’ that were indulgent, but still transparent when it came to the process and ingredients. Our design direction was modern, fresh, and fun, adding to the essence of ‘honesty’ that we were aiming to capture.