Wake the fuck up

‘WAKE THE FUCK UP’ was a print publication I created while at the University of Brighton in 2019. 

The publication was designed to serve as an environmental call to action. It intends to inform its audience about climate change and reinforce the need for people to ‘wake the fuck up’ and start thinking about how their personal actions may be impacting the planet.

The overall design, from the confronting title to the use of purely black and white imagery, creates a striking, memorable design that is hard to look past and adds weight to a message that’s more important than ever.