Harry’s

Harry’s is a milk delivery service that delivers organic A2 milk direct to your door in reusable glass bottles. With packaging waste being a huge problem today, bringing back a milk delivery service helps to reduce that waste and CO2 emissions, lowering every user’s carbon footprint.

The overall design is a nod to New Zealand’s legendary milkman. The goal was to create a brand that showed something of the historic aspect of early New Zealand life, but reinventing the idea of milk delivery for today’s busy household.

The deep blue, off white and gold colour combo gives the brand a premium, fresh and modern feel. The hero cursive typeface has a friendly nature to it. Paired with this is the secondary text. This is in a sans serif condensed font that has been kerned out in an elegant manner to illustrate the high quality of the brand.

The touchpoints in this brief included: logo design, web design, flyers and product design e.g. milk tags.